Miloslavsky Architects is planning residential towers, mixed-use complexes, assisted living towers, hotels and complex urban planning projects that include entire neighborhoods of thousands of housing units and a variety of uses.

When planning complex projects of this magnitude, the firm’s staff has a heavy responsibility to create quality planning, to rise to the level of excellence each time, out of a commitment to address the needs of the people who will live in the space and fully meet client expectations. In order to meet this challenge, a dedicated team has been established in the office which is responsible for designing the concept underlying these projects. The roots of concept design are first and foremost curiosity and genuine interest. From this, the work of a concept design team begins with in-depth and holistic research that includes many components.

Already at the beginning of each project, the firm’s staff performs in-depth statutory analysis, examines in full cooperation with the planning bodies what the existing rights are by virtue of all the plans that apply to the designated area, and of course also performs volume and density analysis. Already in the early stages of the project, the team learns the future statutory requirements while creating a constant and direct dialogue with the local authorities and with the planning bodies and examines whether it will be necessary to include public areas, community building and the like.

The next step is an in-depth contextual analysis of the project in a variety of aspects: traffic and transportation patterns, the nature of the urban texture and buildings in the project environment, the neighborhood, city and wider area, the skyline, and whether or not there similar projects in the area. The office staff studies the story and history of the place and the neighborhood, and in some cases also extends to the study of the conservation data of the project and its surroundings.

Miloslavsky Architects sees the client as an integral partner in the concept creation process, so from the beginning the team initiates an in-depth dialogue with the client and involves him in the initial planning stages: what are his expectations, what mix of uses does the client want to include in the project? In projects such as a living and working environment, what atmosphere and visibility does he want his project to have and of course what are his budget constraints.

Similarly, interdisciplinary work is an integral part of the work routine at Miloslavsky Architects. Therefore, already in the early stages of concept design, the firm collaborates with the consultants who will work on the project, thus creating brainstorming, and shared thinking.

Next the team investigates the social and cultural characteristics of the environment in which the project will be integrated, the characteristics of its target audience, and the characteristics of the people who will experience the project, live in it, work in it, come to office meetings, move in, stay in a hotel, eat in a restaurant, live in a mall, live in assisted living, and who will pass by the building be exposed to its appearance daily. This review includes learning a variety of demographic characteristics, all in order to maximize the benefit and added value to all of these audiences.

Following this learning process the firm seeks, gathers and develops sources of inspiration for creating the concept. These sources are renewed and refreshed each time, all depending on the nature of the project: the team constantly learns national and international trends in architectural design, researches precedents and similar projects built around the world, natural elements related to the project, historical, religious sources, graphic elements, colors, materials, directions for innovation and more.

As an office that plans large projects, towers and complex buildings, the office also recognizes its social responsibility towards future generations. Therefore, already at the concept planning stage the firm examines the social and environmental impact of the project both in the short term and in the long term on the quality of life of future generations. Out of this commitment, the team makes sure to maximize the social and cultural added value that the firm’s planning will bring back to the public, the community, the city and the culture it creates through its project as a space and green living environment.

The next moment is where the creative magic takes place: the stage where the firm’s staff actually applies all the knowledge and experience accumulated in the firm throughout its years of operation. Combined with the knowledge accumulated in the comprehensive investigation process, and with the inspirations gathered, Miloslavsky’s staff adds innovative and groundbreaking thinking while maximizing sustainability and creating the concept of the project. The office staff builds the story of the project and the site, plans the look and typology of its structure, the silhouette, and determines the position and orientation of the structure in the surrounding space. Additionally, they formulate the variety of uses and their distribution across the complex: this means determining the height of the tower, and what will be felt by those who see the building and what will be their experience in the lobby. Additional parameters such as what will be the building’s design uniqueness, what materials will be integrated into the building, cladding, what the tower will look like from a distance, how it will fit into the skyline of its surroundings, what value the tower will give to its surroundings and more.

The firm’s staff also emphasizes the integration of the building in the urban context that surrounds it. The team believes that in the crowded urban space we should prioritize pedestrians and cyclists over cars, so the firm emphasizes quality design that creates an urban texture that maximizes the street vitality of the building at pedestrians. For instance, shaded plazas, vegetation, boulevards, green spaces, playgrounds, multiple convenient entrances for pedestrians on the ground floor and more.

The next stop in planning complex projects is to create a model that details the structure of the project down to the most precise details. This includes illustrating, examining proportions and improving the concept to a practical model. Part of the model is done by computerized means and the creation of simulations, some using a 3D printer and some by manual work of building a model from a variety of different materials and components. This model allows the firm’s staff to present the concept to the client in full transparency and to hold a joint dialogue until a concept is formulated as well as a detailed model that fully meets their needs and expectations.